Press Releases

The sold-out 44th Lidl Lake Balaton Crossing swimming event will take place on 18 July. At one of Hungary’s and Europe’s oldest and largest open-water recreational sporting events, participants’ safety will be ensured by the world’s longest floating corridor across a lake. Built using military engineering techniques, the corridor stretches between the two shores of Lake Balaton.

Yettel Hungary has appointed a new Chief Commercial Officer (CCO): effective 1 July 2026, Tomáš Řezníček will lead the company’s commercial organisation. Bringing more than 20 years of international experience, he will further accelerate Yettel’s digital and AI-driven transformation.

Many Hungarians choose destinations within Europe for their summer holidays, where they can usually use their domestic mobile plan just as they would at home. However, travellers should be aware that a few European countries fall into roaming zones 2 or 3, where different charges apply.  Many fortunate travellers will also be heading to the FIFA World Cup in the United States, Canada or Mexico, where roaming charges differ from those at home. Yettel is ready to help customers stay connected, ensuring their mobile phone remains a reliable travel companion even at these special destinations.

Yettel aims to help affected customers stay in touch with their families and loved ones without incurring unexpected costs in the aftermath of the earthquake on 24 June 2026.

On 20 June (20.06), a date that matches Yettel’s official mobile prefix, the operator will stop counting data usage for the day. As a result, customers’ domestic mobile data traffic will not reduce their data allowances, giving everyone complete freedom to enjoy mobile internet.

Simple etiquette tips for more considerate phone use

Is it okay to make a phone call after 8 p.m. or start a video call without warning? While there are situations when calling someone is better than exchanging text messages, how you do it matters just as much. With the help of etiquette expert Ibolya Görög, Yettel has rounded up the most familiar phone personality types – and now it is sharing tips on how to stay polite while keeping phone calls natural in 2026.

During the final, visitors from 83 countries at the stadium and 107 countries across Budapest connected to Yettel’s network

Fans from 83 different countries used Yettel’s network at the Puskás Arena during Saturday’s PSG–Arsenal UEFA Champions League final. Visitors from France and the United Kingdom accounted for more than 60% of all roaming users. While British fans were the largest group using mobile services inside the stadium, French visitors were in the majority across central Budapest. On the evening of the final, guests from a total of 107 countries connected to mobile networks across the city, according to an analysis of Yettel’s mobile traffic data. 

Yettel’s Lake Balaton SUP Crossing brings the experience of freedom

In recent years, more and more people have discovered SUP, or stand-up paddleboarding. Anyone who tries it quickly understands why it has become so popular worldwide: today, it attracts a growing number of people not only as a relaxing recreational activity, but also as a competitive sport. Yettel and the Budapest Sport Office (BSI) have gathered a few interesting facts and practical tips for those who are just getting acquainted with this form of exercise – or perhaps are already considering testing themselves in a competition.

Nearly a quarter of mobile subscribers use prepaid plans*, meaning they pay for their mobile usage in advance and “live within their means” when it comes to mobile spending. Even within prepaid offerings, however, there can be more and less advantageous options. What are today’s prepaid usage habits, and how are mobile operators adapting to these needs? Yettel has the answers.

Yettel’s ProSuli programme has been supporting the development of digital education in Hungary for 10 years
 
While Hungary ranks among the leading countries in terms of access to digital devices, it still lags significantly behind other EU member states in digital skills. Developing digital competencies is therefore of key importance among school-age children. Yettel’s nationwide ProSuli programme – now active in more than 170 schools and involving over a thousand teachers – has accompanied the most significant transformations of recent years. While initially the focus was on providing schools with devices and internet access, the attention soon shifted toward professional support for teachers, digital collaboration tools, differentiated education, and, more recently, the pervasive role of artificial intelligence.