Press Releases

Yettel’s Lake Balaton SUP Crossing brings the experience of freedom

In recent years, more and more people have discovered SUP, or stand-up paddleboarding. Anyone who tries it quickly understands why it has become so popular worldwide: today, it attracts a growing number of people not only as a relaxing recreational activity, but also as a competitive sport. Yettel and the Budapest Sport Office (BSI) have gathered a few interesting facts and practical tips for those who are just getting acquainted with this form of exercise – or perhaps are already considering testing themselves in a competition.

Nearly a quarter of mobile subscribers use prepaid plans*, meaning they pay for their mobile usage in advance and “live within their means” when it comes to mobile spending. Even within prepaid offerings, however, there can be more and less advantageous options. What are today’s prepaid usage habits, and how are mobile operators adapting to these needs? Yettel has the answers.

Research released for World Telecommunication and Information Society Day
 
Calling remains the strongest form of communication, according to a nationwide survey by Yettel Hungary conducted for World Telecommunication and Information Society Day on May 17, examining Hungarians’ communication habits and their relationship with their phone numbers. While chat-based messaging is becoming increasingly widespread, respondents believe phone calls lead to fewer misunderstandings than text exchanges, where interpretation disputes are more common. The research also highlights that although many people feel an emotional attachment to their own phone numbers, they are becoming less and less likely to remember other people’s numbers by heart.

The phenomenon of “silent costs” is well known among Hungarian SMEs: many businesses pay for SIM cards that haven’t been used for months, even though predictability and flexibility are both crucial for businesses with 10-50 employees. The seasonal nature of construction projects, peak periods in auditing, or the occasional need for external experts in engineering firms all create situations where headcount and device needs change dynamically. But traditional mobile plans often impose rigid structures that limit a company’s ability to respond quickly – and can result in unnecessary costs. 

Central Europe’s longest running race, the NN Ultrabalaton, celebrated its 20th edition this year, attracting more than 35,000 participants between April 24 and 26. Runners completed the 209-kilometre route around Lake Balaton either individually or in teams of varying sizes. The presence of tens of thousands of runners, along with their support crews and spectators, was clearly reflected in mobile network usage. Over the Ultrabalaton weekend, mobile data traffic increased significantly: Yettel customers used nearly 17% more mobile data on Saturday and over 13% more on Sunday in the Lake Balaton area compared to the previous, non-event weekend.

Although Hungarians most often make a phone call when something is urgent, this choice is not that obvious when it comes to more complex topics, according to Yettel’s latest nationwide survey. Most respondents have already had to explain themselves in chat, where misunderstandings are easy due to the lack of tone and unusual emoji use, whether it’s a like, a smiley, or even a clown. In its latest campaign, the mobile operator highlights that in some situations it’s better to pick up the phone instead of chatting.  

Many people are planning to travel over the long weekend. Whether it’s getting the family holiday home ready for spring or spending a few days with grandparents, Yettel is making sure you stay digitally connected.  With “OtthonNet Anywhere Mode,” your home subscription is no longer tied to a fixed installation address. Simply pack up your router, take it with you, and wherever there’s a power outlet, you can enjoy unlimited home internet right away.

New research explores young people’s career choices 

Although most people believe that professions traditionally seen as “male” are now also open to women, Yettel’s latest research found that gender-based career stereotypes are still deeply rooted in society.  The findings also show that younger generations tend to think more openly across several fields, especially when it comes to certain technology and leadership roles. At the same time, older respondents are more likely to see career changes as realistic, even after many years.

Yettel customer mistakes real prize for scam during security campaign
 
Yettel has launched a data update campaign among its subscribers to improve account security, making participation more engaging through a weekly prize draw featuring high-end smartphones. One particular security-conscious customer not only updated their details among the first, but – despite receiving official notifications – did not claim the iPhone 17 they had won, believing the message to be a phishing attempt. The case highlights both the growing concerns around online scams and the importance of continued data security and awareness. Yettel is strengthening customer accounts to better protect subscribers’ data.

Recharge, Yettel Hungary’ employee wellbeing program introduced last year, gives colleagues a full month of paid leave after every five years spent actively at the company. The initiative aims to offer employees a longer opportunity to recharge in a fast-moving and dynamic industry.