Press Releases

The digital world is changing faster than ever. New technologies, AI-powered solutions and constantly evolving digital habits are shaping young people’s everyday lives. These technologies are inevitably making their way into classrooms, too. Understanding this phenomenon and using technology effectively can open up new opportunities in education. Sharing knowledge across countries can help make the most of them. As part of this effort, a study commissioned by the European Commission (EC) and prepared by the European Digital Education Hub (EDEH) has selected Yettel ProSuli as one of the EU’s inspiring digital education initiatives. 

Video and photography entries addressing social issues are being accepted under an extended submission deadline. The awards will be presented in January 2027.

Yettel’s guide to using AI in everyday life

Artificial intelligence can’t replace human thinking, but it can make it much faster. It can’t make decisions for you, but it can ask the right questions. AI has already become part of our everyday routines: we use it to find recipes, understand complex texts, help with school research or plan an autumn trip. At the same time, the line between genuinely useful tools and unnecessary digital noise is becoming increasingly blurred. Yettel offers practical guidance on when and how to use AI – and when other approaches should be preferred.

What Hungarians do with their used devices – new Yettel research findings

Hungarians are increasingly less likely to keep mobile phones they no longer use at home and are also becoming more open to handing in their old devices and buying refurbished phones. Yettel’s latest research examined how the device-use and e-waste management habits of consumers in Hungary have changed, and compared the findings with similar data from Serbia and Bulgaria.

Yettel is breaking new ground in its business services. In addition to telecommunications solutions, it now offers services that help SMEs and large enterprises automate their business processes. Powered by UiPath technology, the solution enables businesses to automate repetitive administrative tasks using software robots, improving efficiency and reducing manual workloads. Before launching the service, Yettel also implemented the technology in its own operations, allowing it to offer customers a solution that has already been tested in its own processes.

As of 1 October 2026, Csaba Saranyik has taken on the role of Data & AI Director at Yettel Hungary, rejoining the company. With more than 20 years of experience in telecommunications and technology, he will be responsible for further developing the company’s data and AI strategy, as well as supporting data-driven operations and innovation.

Yettel ProSuli’s free nationwide robot kit application programme is now open
 
This year, more schools than ever before can receive a free robotics kit through Yettel ProSuli. The programme is once again inviting applications from all over the country. This initiative attracts a record number of applicants year after year and is open to any public education institution in Hungary. The kits will help students prepare for the 2027 ProSuli National Robotics Competition, where artificial intelligence will play a more prominent role than before.

New findings from a nationwide survey, analysed by Dr Ádám Guld

Are AI-generated memes cool or cringe? Who can you send voice messages to, and who definitely won’t listen to them? Can failing to say hello lead to generational conflict? These are just some of the questions explored by Yettel’s nationwide representative survey, whose latest analysis looks at Hungarians’ online communication and meme-sharing habits. Media researcher Dr Ádám Guld sheds light on new rules of online communication and explains how they affect generation Alpha, for whom artificial intelligence already plays a very different role than it does for other age groups.

This year again, the award highlights editorial teams, journalists and photographers who address important social issues through videos, photos, or photo series.

For many families, the start of the school year is about more than buying school supplies and notebooks – it also marks a new milestone, as more and more children receive their first mobile phone or their own mobile plan. According to the Ipsos KIDCOMM 2026* study, children in Hungary get their first phone at an average age of nine, and in 70% of cases, the parent decides which handset to choose.