Press Releases

Most Hungarians have come across viral memes online such as the rabbit attacking an e-scooter rider or the little girl looking surprised from the back seat. Yet these memes don’t necessarily mean the same thing to everyone. Yettel’s latest survey found that while eight in ten people regularly encounter internet memes, different generations often interpret them differently and have different expectations about how people should respond to them. According to media researcher Dr Ádám Guld, memes are much more than simple internet jokes – they play an important role in fostering a sense of belonging within digital communities.

Yettel shares the latest mobile network data

Participants of the 44th LIDL Balaton Crossing and the Yettel Balaton SUP Crossing were active not only in the water: mobile network traffic around Lake Balaton saw a significant spike on the day of the event. According to Yettel data^[1], ten times as many SMS messages were sent from the finish area in Balatonboglár and seven times as many from the start area in Révfülöp compared to the previous week. Finishers also spent two and a half times longer on phone calls, while mobile data traffic increased significantly as well.

Starting Monday, 3 August, Yettel Hungary is introducing mandatory one-week home office for all employees whose roles allow remote work. The measure, which will remain in effect until 10 August 2026, also applies to the entire customer service team as part of the company’s energy-saving efforts.

During periods of record-breaking heat, most people know not to leave their smartphones in direct sunlight. Far fewer realise, however, that a thick phone case or even wireless charging can also contribute to a handset overheating. Yettel has compiled a list of lesser-known but practical tips to help you keep your smartphone performing at its best throughout the summer holidays.

With its new integrated campaign, Yettel breaks away from the usual formulas of telecom communication. Instead of simply listing technical specs, the operator and its new creative partner, Not Perfect Vilnius, show what a lightning-fast network can do through real, relatable human moments. The campaign also marks the first joint project between Yettel and Not Perfect Vilnius in the Hungarian market, combining local insight with international creative ambition.

HiperNet fibre internet plans from Yettel

Yettel is taking another major step on its journey to becoming a converged service provider with the launch of its fixed-line fibre internet service, complementing its existing mobile network-based OtthonNet offering. Together, the two technologies will make broadband internet available to more than 90% of households in Hungary and give customers the flexibility to choose the solution that best suits their needs.

 ProSuli’s 5 tips for staying safe online this summer

Responsible internet use remains just as important during the summer holidays, especially as children’s daily routines become less structured. As always, the answer is not to ban internet use, but to have open conversations about topics such as the impact of staying on social media until the early hours on their natural sleep patterns, and how to create a shared sense of trust and safety online. Balázs Koren, Head of Yettel ProSuli, shares the key considerations and practical tips to help make the most carefree time of the year a smooth and enjoyable experience for children and parents alike.

Whether you're swimming or paddling on a SUP, enjoy the experience

Every year, the Balaton Crossing inspires tens of thousands of swimmers and stand-up paddleboarders to step outside their comfort zones. What should first-timers keep in mind? Why is enjoying the journey just as important as reaching the finish? And what makes the encouragement of spectators such a powerful force? Olympic swimmer Zsuzsanna Jakabos shares her advice and insights, drawing on her own experience as an elite athlete.

The sold-out 44th Lidl Lake Balaton Crossing swimming event will take place on 18 July. At one of Hungary’s and Europe’s oldest and largest open-water recreational sporting events, participants’ safety will be ensured by the world’s longest floating corridor across a lake. Built using military engineering techniques, the corridor stretches between the two shores of Lake Balaton.

Yettel Hungary has appointed a new Chief Commercial Officer (CCO): effective 1 July 2026, Tomáš Řezníček will lead the company’s commercial organisation. Bringing more than 20 years of international experience, he will further accelerate Yettel’s digital and AI-driven transformation.