Press Releases

Yettel’s guide to using AI in everyday life

Artificial intelligence can’t replace human thinking, but it can make it much faster. It can’t make decisions for you, but it can ask the right questions. AI has already become part of our everyday routines: we use it to find recipes, understand complex texts, help with school research or plan an autumn trip. At the same time, the line between genuinely useful tools and unnecessary digital noise is becoming increasingly blurred. Yettel offers practical guidance on when and how to use AI – and when other approaches should be preferred.

What Hungarians do with their used devices – new Yettel research findings

Hungarians are increasingly less likely to keep mobile phones they no longer use at home and are also becoming more open to handing in their old devices and buying refurbished phones. Yettel’s latest research examined how the device-use and e-waste management habits of consumers in Hungary have changed, and compared the findings with similar data from Serbia and Bulgaria.

Yettel is breaking new ground in its business services. In addition to telecommunications solutions, it now offers services that help SMEs and large enterprises automate their business processes. Powered by UiPath technology, the solution enables businesses to automate repetitive administrative tasks using software robots, improving efficiency and reducing manual workloads. Before launching the service, Yettel also implemented the technology in its own operations, allowing it to offer customers a solution that has already been tested in its own processes.

As of 1 October 2026, Csaba Saranyik has taken on the role of Data & AI Director at Yettel Hungary, rejoining the company. With more than 20 years of experience in telecommunications and technology, he will be responsible for further developing the company’s data and AI strategy, as well as supporting data-driven operations and innovation.

Yettel ProSuli’s free nationwide robot kit application programme is now open
 
This year, more schools than ever before can receive a free robotics kit through Yettel ProSuli. The programme is once again inviting applications from all over the country. This initiative attracts a record number of applicants year after year and is open to any public education institution in Hungary. The kits will help students prepare for the 2027 ProSuli National Robotics Competition, where artificial intelligence will play a more prominent role than before.

New findings from a nationwide survey, analysed by Dr Ádám Guld

Are AI-generated memes cool or cringe? Who can you send voice messages to, and who definitely won’t listen to them? Can failing to say hello lead to generational conflict? These are just some of the questions explored by Yettel’s nationwide representative survey, whose latest analysis looks at Hungarians’ online communication and meme-sharing habits. Media researcher Dr Ádám Guld sheds light on new rules of online communication and explains how they affect generation Alpha, for whom artificial intelligence already plays a very different role than it does for other age groups.

This year again, the award highlights editorial teams, journalists and photographers who address important social issues through videos, photos, or photo series.

For many families, the start of the school year is about more than buying school supplies and notebooks – it also marks a new milestone, as more and more children receive their first mobile phone or their own mobile plan. According to the Ipsos KIDCOMM 2026* study, children in Hungary get their first phone at an average age of nine, and in 70% of cases, the parent decides which handset to choose. 

A new entry-level plan, lower introductory monthly fees, 5G access at no extra charge or speed restrictions on all plans, and at least four days of unlimited mobile data every month

As of 1 September, Yettel is offering a revamped consumer postpaid mobile portfolio. The new lineup includes new and refreshed plans tailored to different usage habits, potentially lower monthly fees for the first six months, and 5G access on all plans at no extra charge and with no speed restrictions. The range offers options for different needs, from occasional mobile use to unlimited data and calls. As a new feature, plans that do not include unlimited mobile data also come with four days of unlimited mobile data each month at no extra charge.

With a capacity equivalent to that of the city of Szombathely, Yettel’s network served festivalgoers from 66 countries, in addition to visitors from Hungary, generating nearly 54 terabytes of data traffic. During Sziget Festival, tens of thousands of people gather on an area of less than one square kilometer. To ensure a reliable mobile connection under these conditions, temporary network enhancements are essential. This year, Yettel prepared for the festival by adding extra capacity equivalent to that of the city of Szombathely. The engineers’ forecasts proved accurate: visitors made full use of the additional capacity, setting a new traffic record during the 32nd Sziget Festival.