Yettel: customer needs defy expectations
Convenient access to digital services is an intergenerational need
The Yepp fully digital subscription, a novelty in the Hungarian market, was originally designed by Yettel for a young audience. The results of the first two months, however, show that the proportion of subscribers aged 18-35 and those aged 36-55 is the same which means that the need for convenience is universal for all generations.