For over thirty years, Gasztro-Kopasz Nagykereskedés has been supplying Hungary’s hospitality industry with high-quality food ingredients. Established in 1992, the company has had a stable presence in the domestic market for many years, serving clients such as cafés, restaurants, hotels, and public catering providers. The company’s unique value lies in combining decades of experience in wholesale with continuous adaptation and a modern business approach. Now a new era has begun: Gasztro-Kopasz Nagykereskedés has undergone digital transformation under the Demján Sándor Programme.
The company’s owner previously worked for a state-owned wholesale firm, where he spent eight years deepening his knowledge of food trade. He decided to strike out on his own and set up his own business during the political transition in November 1992. Since then, Gasztro-Kopasz has become a respected player in the sector, where reliability, flexibility, and customer focus go hand in hand.
“Our business is based on a mindset of continuity and partnership. For over three decades, we have faced numerous challenges, but our guiding principle has always been to serve our partners better, faster, and more transparently," said László Kopasz, founder of Gasztro-Kopasz Nagykereskedés.
Strong online presence
Gasztro-Kopasz’s latest development is an informative, modern website that makes it easier for their partners to place orders and communicate. The goal was not just to have a more attractive online presence, but also to create a genuine business development tool, and Yettel’s support through the Demján Sándor Programme played a key role in this.
As László Leskó, Manager of Yettel’s B2B Non-Core & Roaming Management Group, pointed out: "Gasztro-Kopasz is a perfect example of how businesses that think long-term and build on tradition can also benefit from digital presence. Yettel’s goal is to make modern technology tools accessible to every domestic SME simply, transparently, and with a supportive background." The development project went smoothly, delivering an easy-to-use, intuitive new system. Feedback is positive – the new digital interface is appreciated by partners and customers alike.
Gábor Fülöp, Yettel’s Business Sales and Marketing Director, added: "A modern, well-structured website is no longer just a business card, it’s a genuine business development tool. Developments like these help businesses reach new customers, increase efficiency, and remain competitive in the digital age."
Plans and vision: marketing, artificial intelligence and new platforms
Gasztro-Kopasz is already planning to integrate social media and launch online marketing campaigns in order to reach a wider audience. Yettel can provide the insights needed to enable more targeted marketing efforts.
Google Analytics has been integrated to measure website traffic, enabling the analysis of visitor behaviour, tracking of the most popular pages, and measurement of the effectiveness of various activities. As with all website developments, SEO audits are also being carried out for Gasztro-Kopasz. This allows to track whether the client’s website appears in top positions on popular search engines as a result of the development.
Over the longer term, the management is monitoring the advancement of artificial intelligence as a potential direction for business development. “Those who stay out, fall behind. The next generations are starting out in the digital space , and it’s vital that we are present where future customers are,” the company’s owner emphasised.
The story of Gasztro-Kopasz clearly shows that tradition and digitalisation are not mutually exclusive, in fact, they reinforce each other. Successful businesses of the future will be those that dare to embrace new technologies.
Fast network, secure foundation
A reliable and fast network connection is the basis of digital presence. Yettel already provides high-speed 5G service at over a thousand base stations nationwide. According to nationwide average speed measurements by szelessav.net and Ookla Speedtest Intelligence data for the second half of 2024*, Yettel has the fastest mobile network in Hungary. This technological background enables Hungarian small businesses to enter the digital age with confidence.
* Based on data currently available on szelessav.net and Ookla Speedtest Intelligence H2 2024 data. Ookla trademarks are used with permission. More information about our network and coverage: www.yettel.hu/halozat