The more people do good, the better Christmas will be
Headphones, clothing and perfumes: this year, 1,200 children’s wishes have been fulilled by Yettel in its Christmas campaign with Hungarian Baptist Aid. In the experience of the aid service, young people aged 13-18 are the least likely to receive donations, even though this age group is in particular need of reinforcement and support.
Quality time and shared experiences are key
The winter break will be long again this year, with schools closed between 21 December and 5 January. This period can be particularly challenging for parents, who not only have to look after their children, but also make sure they spend their time in a meaningful way. How can you make sure your children are not glued to their digital devices, but are developing and having fun at the same time? Read on for practical advice from Balázs Koren, head of Yettel’s ProSuli digital education program and a father himself.
1,200 children in vulnerable situations will have their wishes fulfilled this Christmas
Most people plan to donate to chronically ill, disadvantaged or vulnerable children this Christmas, according to a recent nationally representative survey of Christmas giving habits by Yettel. Many people want to know exactly what the recipient needs and what the donation will be used for. In a joint campaign, the mobile operator and Hungarian Baptist Aid are now raising awareness of how to make donations easy and traceable.
For online fraudsters, the end of the year is like a crowded bus for pickpockets
Black Friday and the Christmas gift shopping season traditionally bring the biggest online shopping rush of the year. E-commerce has seen explosive growth in recent years, and the number of orders typically peaks during the end-of-year promotions and weeks leading up to the festive season. The ease and speed of online shopping, however, means great opportunities not only for shoppers, but also for online fraudsters. But there is a solution.
Aspirations and inspirations: recent research inspired by the film “We Are Azahriah”
Travel, wealth, career and hobbies. Most Hungarians have aspirations in these areas that they would like to achieve in the future, according to a recent nationally representative survey by Yettel. In its research, inspired by the film “We Are Azahriah”, the mobile operator mapped current and childhood dreams and found that one in ten young people in their twenties dream of fame.
Mobile operator expands its robotics education initiative, schools can apply for free robotics kits
The preparation and application period for the 2024/2025 ProSuli robotics competition has started. New schools and robotics teams are invited to apply for the nationwide event, whose winners can participate in an international competition. Newcomers and beginner teams will be supported with online tutorials and consultation, and every school can apply for free LEGO robotics kits from Yettel.
Winners include journalists of Telex, 24.hu, RTL and Szabad Európa
This year, the Hégető Honorka Award program was organised for the 20th time with 83 video and photo entries of which the jury selected five videos and one photo for the award, and Yettel granted a special award to one video. This year’s awards went to journalists of Telex, 24.hu, RTL and Szabad Európa.
We prefer to meet our loved ones in person at Christmas, but we are increasingly buying presents online, on which we plan to spend around six thousand forints more this year than the year before, according to a recent national representative survey on Christmas habits conducted by Yettel. When we receive presents, we like to be surprised, but if we are the giver, we are happier if we know what the other person wants. This is the fifth year that Yettel has surveyed Hungarians’ Christmas communication, celebration and gift-giving habits, as well as their use of social media to celebrate and communicate at Christmas.[1]
Yettel extends availability of Yepp’s discounted monthly fee and introduces new free trial period
Launched in July this year, Yepp is an all-digital tariff revolutionising the mobile experience. It offers unlimited domestic mobile internet, which can be activated in up to 10 minutes via a mobile app without the need to visit a shop or make any personal interaction. The operator is now extending the discounted monthly fee for this brand new concept until 6 January 2025, and is also offering a 7-day free trial period for new orders.
New accessibility function to be introduced
Yettel shops of the future were unveiled in Budapest, Belgrade and Sofia at the same time. The new concept redefines not only the time spent in the shop, but in some cases also the customer journey. Hungarian creators have brought the unique ideas of the Czech design studio Bradka to life for the first time at KÖKI Shopping Centre, introducing a new level of immediacy and accessibility.