Press Releases

New findings from a nationwide survey, analysed by Dr Ádám Guld

Are AI-generated memes cool or cringe? Who can you send voice messages to, and who definitely won’t listen to them? Can failing to say hello lead to generational conflict? These are just some of the questions explored by Yettel’s nationwide representative survey, whose latest analysis looks at Hungarians’ online communication and meme-sharing habits. Media researcher Dr Ádám Guld sheds light on new rules of online communication and explains how they affect generation Alpha, for whom artificial intelligence already plays a very different role than it does for other age groups.

This year again, the award highlights editorial teams, journalists and photographers who address important social issues through videos, photos, or photo series.

For many families, the start of the school year is about more than buying school supplies and notebooks – it also marks a new milestone, as more and more children receive their first mobile phone or their own mobile plan. According to the Ipsos KIDCOMM 2026* study, children in Hungary get their first phone at an average age of nine, and in 70% of cases, the parent decides which handset to choose. 

A new entry-level plan, lower introductory monthly fees, 5G access at no extra charge or speed restrictions on all plans, and at least four days of unlimited mobile data every month

As of 1 September, Yettel is offering a revamped consumer postpaid mobile portfolio. The new lineup includes new and refreshed plans tailored to different usage habits, potentially lower monthly fees for the first six months, and 5G access on all plans at no extra charge and with no speed restrictions. The range offers options for different needs, from occasional mobile use to unlimited data and calls. As a new feature, plans that do not include unlimited mobile data also come with four days of unlimited mobile data each month at no extra charge.

With a capacity equivalent to that of the city of Szombathely, Yettel’s network served festivalgoers from 66 countries, in addition to visitors from Hungary, generating nearly 54 terabytes of data traffic. During Sziget Festival, tens of thousands of people gather on an area of less than one square kilometer. To ensure a reliable mobile connection under these conditions, temporary network enhancements are essential. This year, Yettel prepared for the festival by adding extra capacity equivalent to that of the city of Szombathely. The engineers’ forecasts proved accurate: visitors made full use of the additional capacity, setting a new traffic record during the 32nd Sziget Festival.

National survey: six in ten Hungarians think they should reduce their screen time, but struggle to do so. The 20 August long weekend could be a good opportunity to try a digital detox for the first time.

More than a third of Hungarians believe they spend too much time in front of a screen. According to joint research by Yettel and Impetus Research , the vast majority know exactly what the solution is, yet still fail to act on it. The long weekend starting on 20 August is a great opportunity to try a digital detox. Here are a few tips on how to get started.

Experience Yettel’s lightning-fast mobile network at the festival

Sziget Festival is underway, and this year once again, hundreds of thousands of visitors are expected to attend the event on Óbuda Island in Budapest. As the official telecommunications partner of one of Europe’s largest music and cultural festivals, Yettel has once again significantly expanded its network capacity for the event. This year, the company is preparing network capacity equivalent to the needs of a town the size of Szombathely, exceeding the capacity of the additional network deployed for last year’s event by 20%. In addition, Yettel is offering free WiFi, 15 mobile charging stations and activities that bring the Sziget experience to life and show what it means to enjoy a legendary festival while staying connected on Yettel’s lightning-fast network.

Most Hungarians have come across viral memes online such as the rabbit attacking an e-scooter rider or the little girl looking surprised from the back seat. Yet these memes don’t necessarily mean the same thing to everyone. Yettel’s latest survey found that while eight in ten people regularly encounter internet memes, different generations often interpret them differently and have different expectations about how people should respond to them. According to media researcher Dr Ádám Guld, memes are much more than simple internet jokes – they play an important role in fostering a sense of belonging within digital communities.

Yettel shares the latest mobile network data

Participants of the 44th LIDL Balaton Crossing and the Yettel Balaton SUP Crossing were active not only in the water: mobile network traffic around Lake Balaton saw a significant spike on the day of the event. According to Yettel data^[1], ten times as many SMS messages were sent from the finish area in Balatonboglár and seven times as many from the start area in Révfülöp compared to the previous week. Finishers also spent two and a half times longer on phone calls, while mobile data traffic increased significantly as well.

Starting Monday, 3 August, Yettel Hungary is introducing mandatory one-week home office for all employees whose roles allow remote work. The measure, which will remain in effect until 10 August 2026, also applies to the entire customer service team as part of the company’s energy-saving efforts.