How Gen Z lives, communicates and saves
Hungarian students are both digital natives and savvy shoppers: they spend hours a day on social media, while their purchases are driven by cost-efficiency. Yettel and Diverzum, Hungary’s biggest student discount platform, have teamed up to map the mobile usage and shopping habits of today’s 14-26-year-olds. Just in time for the new school year, they’re targeting students with a special joint offer.
Handset trade-in and new refurbished portfolio
Through Yettel’s new partnership with Rejoy, customers can sell their used handsets at fair market price, and even receive additional discounts from the operator. And from now on, handsets inspected and refurbished by Rejoy are also available at Yettel.
The network proved its worth at the biggest summer events: interesting data from the Sziget Festival and the Balaton Crossing
Yettel remains Hungary’s fastest mobile network, based on Ookla data and nationwide speed tests by szelessav.net. Just like in the second half of last year, Yettel delivered Hungary’s fastest mobile internet in the first half of this year, according to Ookla Speedtest Intelligence. The operator meets the growing demand of everyday life and special events with a fast, reliable and stable network. This can be confirmed firsthand by more than 10,000 participants of the Balaton Crossing and the 416,000 visitors of the Sziget Festival.
Mobile operator encourages other companies to join
Many people only contact customer services when they have a problem. But few people stop to think about who’s on the other end of the line, or just how important their work really is. That’s why Yettel launched Customer Service Week last year, to recognise the efforts of its own employees and to highlight the important role of customer service agents in society. Not only is Yettel continuing the initiative this year, it is also encouraging others to join in.
New members join the jury
Now in its 21st year, the award highlights editorial teams and journalists who address important social issues through videos, photos, or photo series. The award aims to recognize works that present social issues – along with the responses and possible solutions to them – in a sensitive, authentic, and impactful way.
Messages from supporters reached the middle of Lake Balaton
Over ten thousand people took part in the 43rd LIDL Balaton Crossing. According to Yettel’s data, there was a significant increase in call, SMS and data traffic on the day of the swim, both at the start in Révfülöp and the finish in Balatonboglár, compared to the previous Saturday. At the start, 70% more calls were made, with conversations lasting 2.5 times longer on the Yettel network than on an average day.
Yettel is bringing the network power of a mid-sized county seat to one of Europe’s biggest music festivals
Two hundred times more phone calls and 1,200 times more data use – that’s what sets Sziget Festival apart from an average week on Óbuda Island, according to last year’s measurements. On Wednesday, one of Europe’s biggest music and cultural festivals kicked off again, drawing hundreds of thousands of visitors year after year. As the festival’s official telecommunications partner, Yettel is once again delivering top-class network performance, on par with the needs of a medium-sized Hungarian county seat.
Thanks to the joint initiative by Yettel and the Demján Sándor Programme – “Every Business Should Have Its Own Website” –, another Hungarian small enterprise has entered the digital space: Gasztro-Kopasz Nagykereskedés, run by sole trader László Kopasz and operating for over thirty years, now serves its partners through its own website. The Demján Sándor Programme aims to prepare Hungarian small and micro enterprises for a digital presence with comprehensive support at no cost. As part of the programme, Gasztro-Kopasz has launched a new, informative website that allows partners to access relevant information quickly and efficiently.
As of 1 September 2025, Kata Hamza will take on the role of Director of Brand and Marketing Communications at Yettel Hungary.
A heart, a laughing face, or a spark – sometimes that’s all it takes to get your message across. Or is it? To mark World Emoji Day (July 17), we teamed up with media researcher Ádám Guld to explore the latest emoji trends in 2025, the kinds of misunderstandings emojis can cause, and how to avoid them.