New Data & AI Director to drive Yettel Hungary’s digital transformation

As of 1 October 2026, Csaba Saranyik has taken on the role of Data & AI Director at Yettel Hungary, rejoining the company. With more than 20 years of experience in telecommunications and technology, he will be responsible for further developing the company’s data and AI strategy, as well as supporting data-driven operations and innovation.

Throughout his career, Csaba Saranyik has worked in areas where business objectives and technology solutions are closely intertwined. He previously spent nearly a decade at Telenor Hungary, Yettel’s predecessor, where he led customer value management and advanced analytics. He later headed marketing activities targeting enterprise customers at Slovak Telekom. In his most recent role, he led a Data & AI-focused organization of around 60 people across Slovakia and the Czech Republic, where he was responsible for driving data and AI transformation.

Saranyik Csaba


According to Csaba Saranyik, AI presents an opportunity for organizations to rethink how they operate and create value across the business. “To me, AI is much more than technology – it is a catalyst. It encourages us to rethink how we work, how we make decisions, and how we serve your customers. When applied thoughtfully, it creates value for the entire organization and for our customers,” said Csaba Saranyik, Yettel’s new Data & AI Director, commenting on his appointment.

Csaba is the father of two-and-a-half-year-old Áron. In his free time, he is an avid road and mountain cyclist and regularly goes hiking. After building his career abroad, he is delighted to return to Hungary.