During the 2024 holiday period (between 24 December and 1 January 2025), Yettel users consumed 23 million GB of data – nearly 4 million GB more than the same period in 2023, an impressive increase of 20 percent. In 2023, the dynamic growth of OtthonNet led to an 80% year-on-year increase in holiday data compared, and this high baseline rate makes the current additional 20 percent increase significant.
If the 23 million GB of data were used exclusively for streaming, it would be equivalent to approximately 11.5 million hours of full HD Yettel TV (or similar quality services) or nearly 4,000 years of high-quality music streaming.
TV usage: holiday relaxation with films and live sports
Yettel TV /television service users also displayed special viewing habits during the Christmas season. Anticipating customer needs, the operator curated themed holiday content under the title “Merry Christmas” offering more than 70 live programs from 17 channels. This collection was well received by viewers looking to relax. TV consumption increased significantly between 23 and 29 December, with an increase of around 20 percent on 25 and 26 December compared to an average weekend. This trend continued into the New Year. On 1 January, households spent on average 34% more time watching TV than on the same day two weeks earlier (18 December).
Peak viewing hours were between 6:00 and 11:00 p.m., with 8:00 to 10 p.m. attracting the largest audiences. As well as general entertainment channels, content providers offering movies and live sport – such as the World Darts Championship – attracted the most viewers.
Besides TV and internet, voice calls and SMS usage also showed an interesting trend
Voice call usage on New Year’s Eve and New Year’s Day increased slightly compared to the previous year. In contrast, SMS usage fell by 4 percent compared to New Year’s Eve and New Year’s Day the year before. This is probably because people are increasingly using social media to send messages to each other, and this was also the case over the holidays.
However, a detailed analysis of the period shows that SMS remained a key tool for New Year’s greetings, with traffic tripling in the hour after midnight compared to the hours before and after.
All of these services – mobile, home internet, TV and streaming – can be flexibly combined in Yettel’s Full package to suit individual needs. In just over two months since its launch in October, the service has already reached 100,000 customers.
“We constantly monitor our customers’ needs and have seen a preference for flexible service bundles with transparent financial options. They don’t want to pay for things they don’t need. We designed the Yettel Full service with this in mind. By flexibly combining our services, customers can enjoy a significant discount without paying for unnecessary services. We are very pleased and proud that 100,000 of our customers have already embraced this concept and appreciate the freedom it gives them,” said Olga Szafonov, Consumer Commercial Director at Yettel Hungary.
Using the calculator on the operator’s website customers can easily tailor their service bundles to suit their needs.