The Kibontó series, launched four years ago, returns with new content and format. Now in a fresher, more dynamic format, the show is not only about technology advances, but also about how companies can create value in the digital space as technology partners to people.
This is the golden age of content creation. Creating valuable stories is no longer the privilege of media companies and influencers. Brands and companies are also discovering the value of producing their own content – video series and podcasts – with messages that speak to their target audiences.
“Brand communication is no longer dominated by one-way advertising, but by the ability and willingness to engage in a proactive and reactive dialogue with our communities. I’m proud that our team has taken the initiative to create podcasts, vodcasts and even higher quality internal communications content in our new studio,” said András Péter Kovács, Director of Brand and Marketing Communications at Yettel.
Where technology meets storytelling
The studio at the Yettel House is more than just a creative space. It is an inspiring, dynamic workshop where technology meets storytelling. Using the latest technology, the design combines the brand’s visual framework with an experience that meets the needs of content consumers. The series, which runs on YouTube and Spotify, will be hosted by YouTuber and reporter Olivér Lenzsér and Yettel employee and host of previous Kibontó seasons Tamás Szénási. In addition to the Kibontó crew, Yettel colleagues working in content production will also use the studio.
The first part of the revamped Kibontó will focus on the customisable Full Service Plan. The second episode will focus on Yepp, the digital, no-commitment, unlimited domestic data subscription, where the two hosts will discuss the background of the service’s development with Digital Solution Manager Balázs Tar.
To give you an idea of the content and visuals of the revamped series, there is a behind-the-scenes footage of the first episode, which will debut on Yettel’s YouTube page at 4:00 p.m. on 26 March 2025.