This is more than just a documentary or concert film – We are Azahriah blends reality and imagination, drawing inspiration from the artist’s life and music to tell a deeper story of his journey to success.
The film originally premiered in cinemas last November, drawing over 30,000 viewers in its first week and nearly 60,000 in total – an exceptional milestone for a Hungarian documentary. The story begins in the summer of 2023 and follows the protagonist all the way to his three sold-out shows at the Puskás Arena.
When the film lands on Max on 20 June, audiences will also get a chance to engage with it in new ways, from the comfort of their home or on the go. One scene features a hidden coded message planted by Yettel, the film’s telecommunications partner. With the help of digital extension, sharp-eyed viewers may uncover a surprise.
“With this collaboration, our aim was to reach Gen Z through an innovative approach – not just by featuring the brand, but also by creating something playful and engaging. Thanks to the hidden QR code in the film, viewers even have the chance to win. It’s a way of showing just how many forms digital freedom can take,” said Ditta Antalóczi, Head of Brand and Retail Activation at Yettel.
For more information please click here, or visit this link to watch the trailer of the film.