Yettel users consumed nearly 30 million GB of data between 24 December 2025 and 1 January 2026. This exceeds data traffic during the same period of the previous year by 6.5 million GB, representing an increase of around 28 percent and marking the highest traffic volume ever recorded. The continued popularity of Yettel’s 5G-based OtthonNet wireless home internet service significantly contributed to the rise in data traffic observed during the holiday period.
If this nearly 30 million GB of data used during the holidays was spent solely on streaming, it would be enough to watch around 9 million movies or football matches in full HD quality on Yettel TV, or to stream high-quality music for more than five thousand years.
TV viewing increased over the holidays, with New Year’s Day drawing high audiences
Holiday viewing habits different from everyday patterns were also evident in television usage. Between 23 and 29 December, the average time spent watching TV increased by around 10 percent compared to the previous week. On certain days, such as 25 and 26 December, this figure was as high as 16 percent. This trend was even stronger on the first day of the new year: on 1 January, the average time spent watching TV was 27 percent higher than on the same day of the week in the period before the holidays (18 December). Yettel supported this with specially curated content. Its TV service, Yettel TV, once again placed special emphasis on offering viewers looking to relax over the holidays a tailored television program. As part of the thematic selection titled “All About Christmas!” (Mindenem a karácsony!), more than seventy titles across 17 channels were available to Yettel TV S, M and L subscribers between 17 and 28 December.
New Year’s wishes not just over the phone and via SMS but online too
On 24 December, most people called or texted loved ones or organised their evening plans during the morning hours. Between 9 a.m. and noon, the number of calls initiated per hour was two to three times higher than at other times of day. A similar pattern was observed for texting, with another peak occurring between 7 and 8 p.m., when the number of text messages sent rose to around one and a half to two times the hourly average recorded during the day.
On New Year’s Eve, call traffic increased six to eightfold in the first hour after midnight compared to the preceding and following hours, doubling the usual daily hourly average. SMS traffic also rose significantly, reaching around three times the usual level during the first hour of the new year. Interestingly, a similar increase was observed between 8 a.m. and 11 a.m. on 1 January – users probably took the opportunity to send New Year’s greetings via text message after waking up.