The campaign focuses on Hipernet, Telenor’s hyper-fast network, where even a seemingly useless scroll or a few random video finds may turn out to be an experience that adds to your personality. The campaign is about speed but it is not stuck with MB/s values. Instead, it aims to highlight the endless experiences and opportunities provided by Hipernet.
“We don’t want to tell people how and for what they should use the internet. We want to show them the opportunities provided by a hyper-fast network: the wealth of experience, knowledge and relationships Hipernet can give to them. We demonstrate that, no matter how surprising it may sound, data usage can have lots of positive outcomes. It can enable us, for example, to constantly acquire new skills, build or maintain cross-generational relationships, that is, it can add to our personality”, said Tímea Cséky, Telenor’s Marketing Communication Team Leader.
The campaign concept will be communicated in three 20-second TV spots, each presenting a hyper-fast growth story.
“To maintain close human relationships, you need not only a stable network but also lightning-fast communication. This is what Telenor’s Hipernet network provides to you. It takes everybody closer to the things important to them in a hyper-fast manner. All platforms supporting the campaign will feature our renewed Hipernet logo. The fresh design was developed with a streamlined and future-proof solution in mind. We also wanted the new image to reflect speed, one of Hipernet’s key pillars and one of our most tangible values for our customers”, said Ádám Major, Marketing Communication Manager of Telenor.
Hungarian mobile internet users have no reason to complain as Hungarian mobile networks rank among the world’s fastest networks in terms of download speed. Telenor keeps further developing its network infrastructure to ensure a continued hyper-fast experience for its customers. This year, it has focused its efforts on the Balaton region among others, and it will continue network development to keep Hipernet lightning-fast across the country.
Ad spots included in the campaign:
https://www.youtube.com/watch?v=m2053WwX9YQ
https://www.youtube.com/watch?v=2zr3A1lF70M
https://www.youtube.com/watch?v=UovyOnkfBWo
https://www.youtube.com/watch?v=yesQHyJwvC8
Creators:
Campaign Group Lead Senior Consultant: Tímea Cséky
Marketing Communication Manager: Szabina Mitter, Ádám Major
Creative agency: Artificial Group
Head of Creative Management: Attila Haberland
Creative Director: Vera Länger, Gergő Horváth
Account Director: Imola Kaszta
Account Manager: Réka Antal
Agency producer: Zsófia Englert
Art Director: Gróf
Creative Copywriter: Nóra Judit Kovács
Junior Production Manager: Dániel Büki
Senior Motion Designer: Péter Tiba
Motion Designer: Máté Mészáros, Ádám Négyesi
Graphic Designer: Csaba Ibos
Director: Viktor Horváth
Producer: Péter Ráday, Kinomoto
DOP: Kristóf Becsey
Gyártásvezező: Fanni Verbovszki
Art director: Richard Illes
1st AD: Zsolt Vereckei
Editor: Erik Barta
Colorist: Eszter Nagy