New Leader Joins Yettel Digital Tribe

Richárd Deák is joining the leadership team at Yettel Hungary, where he will oversee the Digital Tribe (Digital Development Department). Richárd brings over fifteen years of experience in digital product development, e-commerce, and delivery. Throughout his career, he has led numerous international projects and professional teams. At Yettel, he will be in charge of designing and developing the company’s digital platforms.

He started his career in 2007 at Thomas Cook / Neckermann, where he was initially responsible for the Hungarian e-commerce channels and later for digital sales platforms across the Eastern European region. In 2015, he joined Mito Digital, first as Senior Project Manager and Delivery Team Lead, and later as Business Unit Director. Numerous well-known digital products were launched under his leadership, including Wizz Air’s next-generation e-commerce platform, a mobile app for Frontier Airlines, and the entire e-commerce platform for PLAY airlines.

In addition to his leadership responsibilities, he also supported the market launch of Deutsche Telekom’s next-generation “One App” service. Most recently, as Senior Delivery Operations Director at Mito Group, he led a team of over 80 people primarily focused on developing products for the iLottery and aviation industries.

Richárd holds a degree in IT engineering and teaching from the University of Pécs. He believes in balancing technology and user experience, with particular focus on digital solutions that support every stage of the customer journey. 

As Head of the Digital Tribe, he will be responsible for the front-end design and development of Yettel’s website, mobile applications, and self-service customer support functions.

Deák Richárd


“I believe that digitalization is not just a technology issue, but also a mindset. At Yettel, our goal is to develop forward-looking and easy-to-use digital capabilities that create real value for our customers – delivering the experience of digital freedom,” said Richárd Deák about his new role.

In his free time, Richárd takes on an active community role as President of the Hungarian Ducati Club. He is a passionate golfer, a high-tech aquarium enthusiast, and a video gamer. He is married and a father of two daughters.

https://www.linkedin.com/in/deakricsi/