The integrated campaign launched on 25 October aims to promote Telenor’s flexible mobile internet plans based on the concept that although people are inclined to think in opposites and extremes, their lives and habits keep changing. To adapt to changing customer needs, Telenor has launched new domestic mobile internet plans that can be flexibly ordered, replaced or cancelled month by month.
“Some claim that people belong to one of two groups based on their habits. But we think differently. Our new concept aims to demonstrate that change is constant not only in the world but also in our lives and habits. Understanding that our customers’ mobile internet needs also keep changing, we adapt our new flexible mobile internet plans to their changing needs. The greatest innovation of the new portfolio is the 100GB domestic mobile internet plan available for HUF 5,000”, said Tímea Cséky, head of the integrated communication campaign. The television spot of the campaign went on air on 25 October.
“The campaign has the informal and simple tone that people have come to expect from Telenor commercials. It shows everyday people in situations that are easy to identify with and make the diversity of mankind visible. In the second half of the campaign, an additional spot will be used to give a funny demonstration of how simply and flexibly you can change your mobile internet plans with Telenor”, said Szabina Mitter, Marketing Communication Manager of the integrated communication campaign.
On 29 October, Telenor launched a prize game titled #ez100 on its Facebook Page to promote its 100GB data ticket. The game invites consumers with a public postpaid subscription to join a photo contest whose winner can improve their photography skills at a photography course to be able to make the most of the 100GB available.
The communication concept was developed by Telenor Hungary’s lead agency, guts&brains DDB / Tribal Worldwide Sofia, while local implementation and roll-out was managed by Artificial Group.
The commercial spot of the campaign: