While fixed, long-term commitments offer predictability, market experience shows they often lead to unnecessary costs. In the case of subscription-based services, industry estimates suggest that nearly half of allocated capacity goes unused, most commonly due to employee turnover, project closures, and organizational changes. SIM cards left behind after an employee leaves or a project ends, paid for month after month but no longer in use, for example, represent a direct loss. These “silent costs” quietly erode a company’s performance, even though with the right tariff businesses could save hundreds of thousands of forints annually and invest the released funds in growth, development, or digitalisation.
The key to efficiency is aligning resource management with real needs. For today’s leaders, it’s essential that the technology setup reflects business realities.
Digitalisation in practice
Among SMEs, it is increasingly common to align IT strategy and budgets with economic conditions: demand is shifting toward flexible, easily adjustable solutions and transparent cost management based on actual usage. The role of digital tools now goes far beyond basic administration. Managing a fleet through a modern interface puts control directly in the hands of decision-makers. Reallocating data allowances, adjusting add-on services to meet real-time needs, or tracking the status of SIM cards are all features that support day-to-day operations. This level of control allows mobile services to become a flexible infrastructure that supports business growth.
“Hungarian SMEs are operating in an economic environment where long-term planning requires increasing flexibility. Market changes, staff turnover, seasonality, and project-based operations all demand the ability to adapt quickly. That’s why we believe it’s important to make this adaptation easier when it comes to telecom solutions. A flexibly managed mobile fleet not only delivers cost savings, but also gives businesses real room to manoeuvre in their day-to-day decisions. Together, the Yettel Business app and the ReFlex portfolio provide exactly what a growing company needs: transparency, control, and the freedom to allocate resources where they are needed most,” said Gábor Fülöp, Business Sales and Marketing Director of Yettel.
The hybrid model: predictability and freedom within a fleet
Market demand has given rise to a new type of portfolio that moves away from the traditional “all or nothing” approach. Research also shows that businesses able to flexibly reallocate their resources – whether financial, technological, or human – can respond to market opportunities faster and more effectively. This is especially true for those with fluctuating headcount or employing temporary staff, where rigid, fixed structures can become a structural disadvantage.
The greatest advantage of the Yettel Business ReFlex portfolio is its flexibility, allowing companies to tailor the level of commitment to the dynamics of individual roles. For core, stable teams, commitment-based plans maximise the direct benefits of commitment, such as immediate handset purchase discounts, helping maintain a modern handset fleet in a cost-efficient way.
At the same time, no-commitment plans offer full flexibility: plans can be upgraded or downgraded at any time, or cancelled without obligation, minimising the risk of less predictable projects. Loyalty remains a key element even within this flexible framework: a monthly cashback model, new to the Hungarian market, rewards every month spent with Yettel, combining freedom of choice with ongoing benefits across the fleet.
In practice, this means that in a fleet of 25 SIM cards, for example, 20 can benefit from the financial advantages of long-term commitment, while the remaining five stay on no-commitment plans and can be adjusted at any time. This setup removes the burden of risk for decision-makers in less predictable projects, without sacrificing fleet-wide benefits or the ability to invest in a modern handset fleet.