Nearly one in four Hungarian households still lack home internet

Home internet is getting increasingly popular: penetration is growing by 2 to 3 percentage points every year. More than three in four Hungarian households now have access to the internet at home and a device enabling big-screen content consumption such as a desktop, laptop, smart tv or tablet. This spring, Yettel pioneered home internet services in Hungary with the launch of a 5G-based home internet service for consumers provided over a mobile network. Now it is extending its promotion offering a 6-month trial for a monthly fee of HUF 0.

The penetration of “big-screen” internet, that is, fixed-line internet and mobile internet not based on a mobile phone (e.g. using a smart TV or PC), has been growing steadily and dynamically in Hungary over the past decade. According to last year’s BellResearch survey[1], it has increased by 2 to 3 percentage points per year, although it has not yet reached the almost full (96%) penetration of mobile services. Today, 76% of households in Hungary use such services.

Moreover, home internet is now being used on an increasing number of “big-screen” devices currently in around 3 million households. The most common such device is a PC (72% of households have a laptop or a desktop computer), but there are also smart TVs in nearly 40% of households and tablets in one in five homes. In addition, 72% of households have one or more family members using a smartphone to access the internet at home.

The BellResearch survey also shows that people use the internet at home primarily to find information (92%) and as a means of keeping in touch (78%). This is followed by content consumption: more than two thirds (69%) of households with home internet consume content on online video-sharing sites, and around half of them (47%) also download films or music. Online shopping/sales and online banking/administration are typical home-based online activities for roughly 40% of households, while online learning and working is common in about one in three  households (35% and 29%, respectively).

To meet growing consumer demand, Yettel also offers fast and stable home internet services available nationwide, including unlimited data plans, which, thanks to the development of mobile networks, can meet the home internet needs of an entire household as an alternative to fixed-line internet.

  • OtthonNet Pro is recommended for those who want fast and stable internet and unlimited data at home while using multiple devices simultaneously. Thanks to 5G technology, this service offers download speeds of up to 1,000 Mbps, typical of some fixed-line solutions, using specific devices in a specific way[2].
  • OtthonNet offers unlimited data for average internet usage, with download speeds of up to 150 Mbps.
  • OtthonNet Lite is ideal in areas where OtthonNet Pro or OtthonNet are not available. It offers a daytime and night-time data allowance of 500 GB each, also with download speeds of up to 150 Mbps.

Under the operator’s ongoing promotion, all three OtthonNet services can now be tested in a trial period of 6 months at a monthly fee of HUF 0 as a home-based mobile internet service for consumers signing a 12-month contract. If a customer is not satisfied with the service during the trial period, they can cancel it without penalty.

To provide appropriate content for home internet, Yettel offers HBO Max free of charge for 3 months to consumers signing a 12-month contract in Yettel stores under a promotion running until 31 December. In addition to OtthonNet, this service is also available for other consumer tariff plans.

More information: https://www.yettel.hu/otthoni-internet and https://tv.yettel.hu/info/#hbo-max

[1] Hungarian ICT Report, 2021, BellResearch
[2] The speed of up to 1,000 Mbit/s is available in areas with an appropriate reception and 5G coverage using a ZTE MC7010 outdoor modem and a computer featuring a 2.5 GbE LAN interface connected to the internal power supply unit of the modem through a CAT6 UTP cable.