There are many controversial topics in everyday life, but major sports events, rooting for athletes bring people together and help them put their conflicts aside. This is the concept behind Telenor’s record attempt aiming to create Hungary’s longest fan scarf for the major sports events of the summer.
“We can make it together”, “We are rooting for you”, “Go Hungary” – such messages are being collected on the page osszekotaszurkolas.telenor.hu where everybody can join the record attempt by uploading their message of up to 20 characters to support the Hungarian team. Every new message adds one more meter to the length of the scarf – both digitally and, if the record attempt is successful, also physically. The page includes a counter showing the progress of the record attempt and a visual image of the scarf of national colours displaying the messages contributed to date.
We want this special scarf to be at least 1,600 meters long to break the current Hungarian record. Once the record is registered, the scarf will also serve its original purpose as every contributor will get the piece displaying their message so that they can use it to cheer for the Hungarian team.
More details: osszekotaszurkolas.telenor.hu
Campaign video: https://www.youtube.com/watch?v=nAB60rRUDmA