You can access 80% of the most popular content with 2 clicks - Telenor updates website based on user feedback

Telenor is launching its updated website on 5 April. Website development was preceded by 2 months of research and design. With the update, Telenor aims to provide visitors with the most convenient access to content and features of their interest and enable them to perform online transactions as efficiently as possible.

After a preparatory process of 2 months, website development started in October last year. The implementation of the new intuitive interface was preceded by extensive research, collection of customer feedback, several rounds of user interviews and preliminary testing. Based on the results, Telenor set up user groups called personas including users with similar internet usage habits. The new structure was designed by Telenor experts so that it would respond to the expectations, digital skillsets and habits of the various customer types.

The success of the design was confirmed by user tests. While earlier users had often failed to complete the registration process of Express prepaid cards due to the complex registration process, 100% of test users completed the process in a smooth and easy way on the new site offering a simplified process and interface. To enhance the efficiency of online transactions, the size of telenor.hu including 600 subpages before has also been cut to half.

Updating the telenor.hu website is the first step in the collaboration of Telenor and Virgo Systems Kft, selected as Telenor Hungary’s website development partner in March 2017. The long update process aimed to make Telenor’s digital platforms even more customer-centric, faster and more flexible in order to respond to constantly changing user needs.

“We want to enable our customers to find what they are looking for on our website with 2 clicks in most cases and reduce waiting time as much as possible. We have taken an important step forward on this journey and we hope that our customers can complete their online transactions more efficiently and faster in the future. We encourage them to share their experience with the website in social media because their feedback helps us further improve this channel”, said András László Király, expert in charge of digital business channel development at Telenor.