Thanks to the Telenor Hello Data unlimited domestic data tariff launched last spring, the customers using Telenor’s mobile network generated much higher data traffic on Telenor’s mobile internet network on New Year’s Eve in 2017 than in the years before. While data traffic was 81TB and 124TB in 2015 and 2016, respectively, daily traffic increased more than twofold to 300TB on the same day in 2017.
Considering the entire holiday period between Christmas and New Year 2017, data traffic has broken all former records measured in non-campaign periods. Telenor customers generated total data traffic of 2,700TB. This data volume would be sufficient to stream 409,600 full-length HD feature movies which translates into watching films for 25,600 days or 70 years continuously.
New Year’s Eve – 50% more text messages than in the days before
SMS traffic was about 50% higher on New Year’s Eve than in the days before but the overall number of text messages sent on Telenor’s network has been declining in Hungary in line with the global mobile industry trend in recent years. This trend is due to the growth of mobile internet and chat apps that have replaced the tradition of sending SMS messages for many people.