The world is changing. The ratio of dads vs mums on the playground has changed a lot recently. Dads not only work and support their family but also participate in taking care of children daily in more and more families. Launched with the slogan “Say thanks for your childhood memories with an adventure”, Telenor’s Fathers’ Day Adventure helps you remember the great many memories you have with your dad and realize that you should express your gratitude to him. How many of you would be able to ride a bike without father and a long broom handle behind the seat?
Those of you who want to surprise your fathers with an adventure should submit your ideas and kindest memories with your dads to apaknapikaland.hu before 10 a.m. on 11 June. Telenor will implement the three best ideas and make a video spot about them to be shared with the general public on the internet.
Kinopravda has produced an authentic trailer for the campaign including typical dad moments from the 1980s and 1990s. The spot was made with 4 legacy cameras and using contemporary videos.
“We knew that we wanted to do something to help dads get the thanks they deserve already when designing the Mothers’ Day tattoo collection. Dads deserve #thanksdad just as well as Mums deserve #mumcool”, said Nóra Tumó, head of the Telenor communication team responsible for the campaign. “Producing the trailer of Fathers’ Day Adventure was an exciting time travel. We enjoyed it greatly both because of the topic and the visuals and hope that it will bring back great memories for you too.”
#thanksdad